Buick 2014 LaCrosse User Manual download pdf (Page 4)

KEY COMPETITORS:

• Lexus ES 350

• Lincoln MKZ

• Acura TL

2014 BUICK LACROSSE SALES REFERENCE GUIDE 4

For GM salesperson use only. Not intended for advertising purposes. Product information is preliminary. Production models may vary.

CUSTOMER InSIGHTS

TARGET CUSTOMER

• Age: 40-59

• Median HHI: $100K

• Male/female: 50/50

WHO THEY ARE:

• College-educated professionals,

executives, self-employed, mid-level

managers or active retirees

• Passionate about traveling, learning,

golfing, gardening, exercising,

volunteering and community

involvement

• Some have young adults living at

home while others are empty nesters

WHAT THEY WANT:

• They place priority on comfort and quiet for themselves

and their passengers

• They’re looking for premium, long-lasting styling with an

element of distinctiveness without being too aggressive

• They desire high-quality interior materials and

handcrafted details, similar to what you would find in

their home

• They value technologies that help them be productive

and efficient

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Buick 2014 LaCrosse User Manual Page 4